New Zealand's latest reality TV stars are "Mozzies" — Maori New Zealanders living on Australia's Gold Coast — and many are finding them just as irritating as their namesakes.
The GC, which follows a group of 10 wannabe rap stars, property developers and hedonists, has created a storm — not least because of it's taxpayer funding.
Looking like a "Mozzie" version of Jersey Shore, the show's subjects were seen working and partying, with the guys talking about their "mumsies" (girlfriends) and pursuits of "aunties" (sexual partners).
More than 370,000 tuned in to The GC on Wednesday night — TV3's most popular programme of the night, though only third in its timeslot.
Not everybody was impressed, with some bemoaning the decision of public broadcast funding agency NZ On Air to put $420,000 towards it.
"At least 83c of that is mine, and I'd like it back please," Fairfax reviewer Chris Philpott said, while Newstalk ZB morning host Mike Hosking described it as "the most appalling, low rent, pointless piece of televisual crap I have ever seen".
It's already spawned a Facebook page, Cancel The GC TV Show, which had more than 4500 "likes" by 4pm on Thursday.
NZ On Air is defending its decision, saying it was funded "with the aim of showing positive, confident Maori in prime time on a commercial channel" and watched by more than 40 per cent of Maori watching TV at the time.
The show has other defenders, one online commentator calling it "trashy reality at its finest".
While some criticism seems a tad elitist, perhaps the most cutting came from New Zealand Herald reviewer Rebecca Barry Hill who said it wasn't excruciating enough for a Jersey Shore wannabe.
"So far, what they get up to is about as exciting as watching tattoo ink dry," she said. "I really wanted them to be totally obnoxious."
Did you watch The GC? What did you think? Have your say below.
