They came, they played, they posed for photos with booth babes, an alien queen and Halo's Master Chief.
This year's Electronic Entertainment Expo was full of slick and bombastic new iterations of established franchises and very few surprises.
Microsoft kicked off the show with a press conference packed with guaranteed crowd-pleasers: Halo 4, Forza: Horizon, Gears of War: Judgment, Splinter Cell: Blacklist, Call of Duty: Black Ops 2 and the reboot of Tomb Raider.
They're all sequels and prequels but Microsoft is certain that gamers want more from these ageing but much-beloved series.
"If you look at the Halo line right now, it's probably 200 people deep, there's a two-hour waiting list," Microsoft Australia's Adam Pollington said during the conference.
Sony's PlayStation 3 is getting a lot of big new sequels too, but the Japanese company used the show to emphasise a more eclectic mix of games.
The big two were undoubtedly The Last of Us and Beyond: Two Souls.
The former is a new post-apocalyptic adventure game from Naughty Dog, the creators of Uncharted; the latter a new drama from Heavy Rain creator David Cage, starring Ellen Page of Juno fame.
Sony's PlayStation Vita got a few new games - including an Assassin's Creed - but probably not enough to build momentum for the ailing system.
Nintendo used the conference to reveal a minigame collection called NintendoLand.
It did show off its innovative new Wii U console, but most of the games were aimed squarely at the casual market, with the exception of Ubisoft's terrific looking but appallingly named ZombieU.
Ubisoft had a great show. While gamers already knew about big games like Assassin's Creed 3 and Far Cry 3, the French developer used the show to reveal a promising new title called Watch Dogs.
Set in an incredibly faithful Chicago, Watch Dogs is an original open-world action game that lets you hack into and manipulate the world around you.
Other promising games at the show included Hitman: Absolution, South Park: The Stick of Truth, Aliens: Colonial Marines, Darksiders 2 and Dishonored.
* The writer was a guest at this year's E3 of Microsoft