He's been in the country less than 24 hours and already he's left hundreds of girls with broken hearts.
Canadian pop star Justin Bieber touched down in Auckland late Wednesday night for a three-day promotional visit.
Hundreds of Bieber's mostly female fans skipped school on Thursday to stake out his central city hotel, hoping to get a glimpse of their idol.
Despite waiting several hours for Bieber to emerge, many fans - some of whom had colourful, glittery signs - were left disappointed when Bieber was whisked out a back entrance of the hotel.
Julia and Greer, 13, and Alesha, 14, had been waiting outside since 7.30am and said they'd spotted Bieber twice at his hotel room window.
But a committed few managed to catch sight of Bieber as he left in a white van and one even got to touch his hand.
"It's like my dream come true," Alena, 14, said.
Bieber's record company Universal is keeping tight-lipped about his movements while he's in Auckland.
Bieber last visited New Zealand in April 2010. Hundreds of fans flocked to Auckland Airport and one even managed to pinch his baseball cap.
"I can't imagine we'll make the same mistake," a Universal NZ spokesman told NZ Newswire.
There is no public concert, but there will be a private show for 200 winners of a competition run by Skinny Mobile, Westpac and media companies.
He will also be doing television and radio interviews.
The visit is part of a world-wide promotional trip for his new album Believe.
During his last visit he jumped off the Auckland Harbour Bridge.
The 18-year-old announced the Auckland trip on Twitter last month: "Oh yeah I'm going to New Zealand on July 19th!! #BUNGEE."