The film industry's version of JRR Tolkien's Middle Earth is being touted as "100% Pure New Zealand" but there is also a slice of English countryside.
The Northumberland Gazette reports a teaser image shows the wizard Gandalf striding through countryside which is actually local landscape north of Newcastle.
The Hobbit movies have been filmed in New Zealand and Tourism New Zealand is spending the bulk of its $65-million budget piggybacking on the shooting locations, with a "100% Middle Earth, 100% Pure New Zealand" campaign.
Tourism NZ was not immediately available to comment on whether the image - albeit on a sole promotional poster - would dent its campaign impact.
Meanwhile, The Hobbit's director Sir Peter Jackson has announced that as part of Tolkien Week, the 75th anniversary of the book's publication, that a new Hobbit trailer will be released on Wednesday.
The Hobbit, which is being released in three parts, has been shot in 3D and at 48 frames a second, twice the speed that has been the standard since the 1920s.
The first movie will have its world premiere in Wellington in late November.
Sir Peter Jackson is building suspense by giving fans a hint of what is to come.
Jackson has launched a new video on his Facebook page celebrating 'Tolkien Week', announcing that a new trailer will be released later this week and revealing more images from the film.
MSN NZ will be getting the trailer FIRST and it will be live this Thursday, September 20, at 2am.
PHOTOS: Hobbit pictures revealed