For sale: Michael Jackson's burnt hair!

The executive producer on the ad, Ralph Cohen, took off his coat to put out the flames on Michael's head, and collected the hair after Michael was rushed to hospital.

Michael apparently never recovered from the accident and was reportedly almost bald when he died.

The 12 hair strands are accompanied by a signed MJ pic, and a transcript by the producer of how the accident unfolded.

The account tells of how rehearsals had gone well, but during one take, pyrotechnics set off flames too early, setting Michael's hair on fire.

"..As Michael on his cue, was supposed to come down the stairs the explosion went off and the first thing I noticed was — he was about half way down the stairs - and I noticed flame emanating from his hair," reads the transcript.

"And it took me a moment to register what exactly was happening because there was so much lights and so many different things go on sic] it was a little confusing but I noticed his hair was on fire and I immediately rushed out from my position.

"I pulled my jacket off as I was running and proceeded to, when I reached him, put it over his head."

The hair will go on auction in London on October 17, with its value said to have doubled in price since Michael's death, and expected to fetch around £1,000.

Tags Michael Jackson Just Plain Scary